the challenge AND
the solution
Hyatt wanted to up the ante on their annual internal conference. The Skill Up event needed more refinement, branding that really captured the essence of Hyatt’s intentions and a cohesive, recognizable identity.
So, as requested...we upped the ante. We “skilled up” the Hyatt Skill Up 2024 event.
major
outcomes
We rebranded Skill 2024 from logo development, to promotional materials, website development... all the way down to the signs Hyatt professionals see when they first enter the event.
We created a brand for Skill Up 2024 that is minimalistic, refined and breathed new life into Hyatt’s goal of fostering and developing their most important resource.