hyatt
skill up
Skill up
conference
CONFERENCE
How do you ENSURE that your  human talent stays loyal to your brand? By committing to talent development.
How do you ENSURE that your  human talent stays loyal to your brand?
By committing to talent development.
the challenge AND

the solution

Hyatt wanted to up the ante on their annual internal conference. The Skill Up event needed more refinement, branding that really captured the essence of Hyatt’s intentions and a cohesive, recognizable identity.
So, as requested...we upped the ante.  We “skilled up” the Hyatt Skill Up 2024 event.
key

deliverables

I.  Brand Identity Development
II.  Event Website Development & Management
III. Creation of event signage and event materials
Other Services
video prodution
major

outcomes

We rebranded Skill 2024  from logo development, to promotional materials, website development... all the way down to the signs Hyatt professionals see when they first enter the event.  

We created a brand for Skill Up 2024 that is minimalistic, refined and breathed new life into Hyatt’s goal of fostering and developing their most important resource.