the challenge AND
the solution
In our partnership with Ottera, we wanted to create a platform that introduces a turnkey solution that gives brands the opportunity to place ads on connected devices across all platforms globally, including iOS, Android, Roku, Amazon Fire TV, Vizio, Hisense, and many more.
So, we did exactly that.
Our focus was simplicity: now, with just 2 clicks, anyone, anywhere can share their story in the fastest-growing advertising ecosystem in the world.
Our focus was simplicity: now, with just 2 clicks, anyone, anywhere can share their story in the fastest-growing advertising ecosystem in the world.
major
outcomes
We created A Web Platform, Brand Identity and Communications Tools for Create Ads that was modern and simple, yet colorful and funky.
We thought a lot about the user journey of someone who would want to create an ad on Create Ads.
We were deliberate in the calibration of the platform so that there were no wasted clicks. Our goal? For every action to move the user closer to results... ads that got seen, not skipped.
