the challenge AND
the solution
The Caribbean Med Labs Foundation (CMLF) has been working for almost 20 years to tackle the complex issue of laboratory regulation in the Caribbean. They approached our team to develop story driven campaign to educate the public and drive support for the adoption of policies for enhanced lab regulations.
We conducted a comprehensive market research assessment, engaging key stakeholders and the general public. Our team designed and executed an end to end campaign aimed at building awareness and support for enhanced laboratory regulations in the Caribbean.
major
outcomes
520,619 People Reached
188,495 Unique Website Visitors
82,562 Campaign Interactions.