the challenge AND
the solution
The Caribbean Investment Forum set out to address the challenge of exploring investment opportunities across the region to build a SMART-er, GREEN-er Caribbean.
THE CARIBBEAN EXPORT DEVELOPMENT AGENCY NEEDED A CAMPAIGN TO SPARK EXCITEMENT AND INTEREST IN THE CARIBBEAN INVESTMENT FORUM. WE DESIGNED A COMMUNICATIONS PROGRAM THAT SPANNED PRE EVENT, IN EVENT AND POST EVENT MARKETING.
major
outcomes
Over 800K people reached globally
31K unique website visitors in a 7 week period
Exceeded event attendance target by 34%