June 2021

Beyond Extraordinary

  • Client
  • Anguilla Tourism

the challenge

Anguilla, as one of the smallest islands in the Caribbean, had for years struggled to develop and maintain an online presence.

Though Tourism is the main driver of economic activity on the island, Anguilla does not have the financial resources to invest in digital marketing, on the scale of many other competitors. Any campaign to support Digital Marketing for the destination had to maximize the island’s investment.

our solution

We worked with the Anguilla Tourism Team to develop and execute a people-first strategy for Anguilla tourism’s digital marketing; we built a content programming strategy that supported members of the tourism sector across the island in telling the stories that underpin Anguilla’s tourism success over the past 30 years.

Stories of family, stories of love, stories of passion. Our team at Thoughtful led the project from concept to a community of engaged and appreciative stakeholders — equipped with tools to support their own digital marketing efforts. 

key deliverables

Content Strategy Development

Video Production & Photography



major outcomes

In a two and a half year period, we developed over 350 visual stories and 1,260  photos for the Anguilla tourism brand.

Our work and support of local businesses have improved stakeholder relationships across the island.

Transitioning Anguilla from a non-entity to a force to reckon with in the regional tourism digital marketing landscape

336% Increase in Post Engagements

91% Increase in Page Likes

#1 Destination in the Caribbean 4 Years in A Row