June 2021

Beat Covid-19

  • Client
  • Anguilla's Response to the Covid-19 Pandemic

the challenge

Anguilla, as one of the smallest islands in the Caribbean, had for years struggled to develop and maintain an online presence.

Though Tourism is the main driver of economic activity on the island, Anguilla does not have the financial resources to invest in digital marketing, on the scale of many other competitors. Any campaign to support Digital Marketing for the destination had to maximize the island’s investment.

our solution

We designed, developed, and managed every element of Anguilla’s COVID-19 communications campaign.

Working with a variety of government departments we successfully managed the conversation on the island, quelling many of the fears and concerns of persons in Anguilla’s communities.

The campaign included the development of a multifunctional online platform, video production, copywriting, and graphic design married to a holistic communications strategy.

key deliverables

Communications strategy development

Content Strategy Development

Web Development & Management

Video Production & Photography

Social Media Management


major outcomes

Anguilla’s COVID-19 Platform was identified internationally as an extraordinary example of innovation and public-private partnerships.

Successful Management of the COVID-19 Pandemic

Streamlined Communications

Reduced the Influence of Fake News