Anguilla, as one of the smallest islands in the Caribbean, had for years struggled to develop and maintain an online presence.
Though Tourism is the main driver of economic activity on the island, Anguilla does not have the financial resources to invest in digital marketing, on the scale of many other competitors. Any campaign to support Digital Marketing for the destination had to maximize the island’s investment.
We designed, developed, and managed every element of Anguilla’s COVID-19 communications campaign.
Working with a variety of government departments we successfully managed the conversation on the island, quelling many of the fears and concerns of persons in Anguilla’s communities.
The campaign included the development of a multifunctional online platform, video production, copywriting, and graphic design married to a holistic communications strategy.
Communications strategy development
Content Strategy Development
Web Development & Management
Video Production & Photography
Social Media Management
Anguilla’s COVID-19 Platform was identified internationally as an extraordinary example of innovation and public-private partnerships.
Successful Management of the COVID-19 Pandemic
Reduced the Influence of Fake News