"The Anguilla Community College had a specific set of enrollment goals for the courses offered in the Fall 2018 Semester. Engagement with the college was low and enrollment was stagnating."
We had the idea to use past and current students in a back to school campaign that highlighted all of the things students loved about the ACC. We also put together two tutorial videos, from the most popular programs, to engage prospective students online. The team designed and developed a simple landing page website with a short application form for prospects to express their interest in the college.
Our campaign, run on social media as well as in print and broadcast media, created a significant increase in the public awareness about the college and the courses offered. It engaged over 5,000 members of the populace with familiar faces and directed those interested prospects to a landing page website where persons directly contacted the college to register.
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